Transforming Morsl's Digital Presence: A SEO Success Story
Discover how we revolutionised Morsl's online visibility, driving a twentyfold increase in website clicks and generating numerous leads through strategic SEO techniques.
Challenge
When Morsl first launched its website, it was a single-page site with minimal depth. While visually appealing with large images, the website needed to be optimised for Google Search Results, significantly limiting its visibility and reach. The lack of content depth meant that Google needed more information to index, affecting the website's ranking in search results. Furthermore, the website had several technical issues that needed to be addressed to improve its performance and user experience.
Solution
Our first step in the campaign was to address the website's indexability. We employed various Technical SEO techniques to ensure that Google's web crawlers could efficiently navigate and index the site. This involved optimising the site's structure, improving its load speed, and addressing any technical issues hindering its performance. Next, we focused on content creation. Recognising the potential of "Micro Markets" as a quick win keyword, we developed service pages around this and other relevant terms. These pages were designed to rank well in search results and provide valuable information to visitors, thereby increasing the likelihood of conversion. In addition to creating service pages, we expanded the website's content across multiple pages. This gave Google more content to the index and allowed us to target a broader range of keywords. We also implemented a strategic SEO campaign to drive traffic to these specific pages, using link building, on-page optimisation, and content marketing techniques. The results of our campaign were outstanding. In just six months, Morsl's website went from receiving 200 clicks to over 4,000 clicks - a twentyfold increase. The website now ranks for hundreds of industry-specific keywords, significantly improving its visibility and reach. But the success of our campaign is not just reflected in these impressive numbers. The increased traffic from organic search has generated numerous leads for Morsl, many of which have converted into clients. This has directly and significantly impacted Morsl's bottom line, demonstrating the power and potential of effective SEO.
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